Brits go back to basics with mobile handsets

Brits go back to basics with mobile handsets

Despite the whizz-bang gadgetry of the iPhone and Blackberry Storm, Brits have a fondness for simpler times when it comes to mobile phones, according to the UK’s leading price comparison site moneysupermarket.com.

* One in four have had a problem with their mobile in the last 12 months
* LG owners experience the most faults

The survey* reveals a third of Brits (33 per cent) prefer to have a basic phone that can be used for just texts and calls, a sentiment that 43 per cent of Nokia owners agree with. Surprisingly, less than a fifth (18 per cent) of people say they want a phone with the latest technology, rising to 42 per cent of the under twenties, LG owners are the most likely to go for high-tech handsets with one in four (26 per cent) agreeing with this sentiment.

James Parker, manager of mobiles at moneysupermarket.com, said: “This survey just goes to show a large number of people don’t want the all singing, all dancing ’smart phones’. For a lot of people, simplicity is key.

“The fact a significant amount of Nokia owners agree with this sentiment and LG owners want the latest gadgets goes to show which brands suit people best. With so many phones on the market, people should always find a perfect match.”

Personality phone match

* Nokia owners - handset simpletons
* Samsung owners - snap-happy photo geeks
* LG owners - tech boffins
* Sony Ericsson owners - music nerds

The evolution of the mobile isn’t necessarily good news for everyone. Over a fifth (21 per cent) of Motorola owners find the camera is the worst aspect of their phone, followed by Sony Ericsson owners (20 per cent) and Samsung owners (19 per cent).

The survey also shows a quarter (25 per cent) of people have had a problem with their handset in the past 12 months. Over a third of LG owners (34 per cent) had at least one problem with their phone in the last 12 months, followed by Sony Ericsson (33 per cent), Samsung (25 per cent), Nokia (24 per cent) and Motorola (22 per cent).

Parker continues: “Mobiles have come along way since the ‘battery in a suitcase’ days, but it seems more features mean more problems. A quarter of mobile users have had a problem with their handset in the last year - which is a huge amount - and it may not be a coincidence that LG owners suffer the most faults as they are often the most advanced phones.”

Top five worst aspects of mobile handsets:
1. Ringtones/sounds
2. Camera
3. Handset buttons
4. Games
5. Internet

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