MEMBERSHIP REWARDS® PROGRAM FROM AMERICAN EXPRESS ADDS PRACTICAL REWARDS FOR TOUGH ECONOMIC TIMES

MEMBERSHIP REWARDS® PROGRAM FROM AMERICAN EXPRESS ADDS PRACTICAL REWARDS FOR TOUGH ECONOMIC TIMES
American Express is introducing several new options within the Membership Rewards® program that offer practical rewards for these tough economic times. The newly added reward offerings allow Cardmembers to save their cash while redeeming points for gas cards; household appliances, such as washers, dryers and dishwashers; and gift cards at an expanded list of casual dining restaurants and broader range of retailers.

The addition of these types of rewards to the Membership Rewards program reflects a shifting demand in the way consumers want to use points. While many Cardmembers have traditionally used points as a way to treat themselves to luxury vacations, these economic times have many consumers looking for more flexibility and choice in the way they can use points.

“The introduction of these rewards to the Membership Rewards program underscores American Express’ commitment to continuously listen to our Cardmembers and provide rewards that are the most relevant to their lifestyle and resonate most with them,” says Tracey Beberman, vice president, Membership Rewards Marketing, American Express. “These new rewards give them even more ways to redeem points and get the kinds of things they want and need.”

Fill up the Tank with Points
The newly introduced Express Rewards (SM) Gas Card allows Cardmembers to use points for the expense of gas. The Express Rewards Gas Card lets Cardmembers fill up at virtually any gas station that accepts American Express® Cards. The Express Rewards Gas Card is available in $50 and $100 denominations for 6,500 and 13,000 points, respectively.

Practical Points
As consumers try to make their dollars stretch a bit further these days, necessary, and often unexpected, spending such as replacing a big-ticket household appliance can be more of a burden. To address this need the Membership Rewards program recently added large home appliances to its existing household products offerings. Now, Cardmembers can redeem for everything from dishwashers and refrigerators to washers and dryers from well-known brands such as KitchenAid®, GE Profile(TM) and Whirlpool®. Examples of the items currently available include:

* KitchenAid® Architect® II K Series(TM) Built-In Dishwasher Fully Classic Console (white) — 134,000 points
* Whirlpool® Front Load Duet HT® Washer or Dryer — 170,000 points
* KitchenAid® Architect® Series II Bottom-Freezer Refrigerator (white) — 250,000 points

In addition, Cardmembers can redeem for a number of additional household products from microwaves and kitchen mixers to air conditioners and dehumidifiers starting at 25,000 points. Some of the items currently available include:

* Whirlpool® 1100W Full Size Microwave Oven (white) — 25,800 points
* Hunter® Permalife Large Room Air Purifier — 52,500 points
* DeLonghi 40-Pint Dehumidifier with Pump — 63,500 points
* KitchenAid® Professional 600(TM) Series Stand Mixer — 66,000 points

More Casual Dining and Shopping Partners
During these challenging times Cardmembers still want to enjoy shopping and dining out. With that in mind, the Membership Rewards program has expanded its array of casual dining and shopping partners. New dining partners include Legal Seafood® and Longhorn®. On the retail side, in addition to existing partners such as Gap® and Banana Republic®, Old Navy® has been added to the roster of available shopping partners in order to offer more choice at all point levels. Most gift cards can be redeemed starting at 1,000 points. Additional dining and retail gift card partners include:

* Olive Garden® and Red Lobster®
* California Pizza Kitchen®
* Home Depot®
* Nike®

“The beauty of the Membership Rewards program is that we offer everything from the extravagant to the most basic household item, because that is what our customers tell us they want from their rewards program,” says Beberman. “While one Cardmember may choose to redeem points toward a year lease on a Lamborghini or even to rent a private island, another Cardmember can redeem points for a Gas Card to simply get from point A to B. We offer rewards at both extremes and everywhere in between.”

About The Membership Rewards Program
The Membership Rewards program from American Express has more than 140 redemption partners. The program allows Cardmembers to earn one point for virtually every dollar charged on eligible, enrolled American Express Cards. Membership Rewards points are redeemable in a wide selection of reward categories. Enrollees may also customize their own redemption experiences through the program’s Create Your Reward and Experiences options and use points for just about anything they can imagine. Points have no expiration date, and there is no limit on the number of points a Cardmember can earn. For more information about the Membership Rewards program, Cardmembers can visit: www.membershiprewards.com or call 1-800-THE-CARD.

About American Express
American Express Company (www.americanexpress.com) is a leading global payments, network and travel company founded in 1850.

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