PayPal comments on IMRG Capgemini Sales Index for December 2008

PayPal comments on IMRG Capgemini Sales Index for December 2008

Mark Hodson, UK Marketing Director at PayPal said: “The latest figures from IMRG* show that our love affair with online shopping is as intense as ever, despite the credit crunch. While the high street had a tough time in December, IMRG confirms that people did open their wallets this Christmas - they just did it online.

“Recent research from PayPal revealed over three-quarters (77%) of online shoppers believe shopping online is more convenient than shopping on the high street. That convenience and the perception that the biggest bargains are found on the internet have given e-tailers a big advantage in what the British Retail Consortium have called the worst December on record. In the current economic climate it will be even more important for retailers to see how the internet can play to the strengths of their business. Creating an impressive ‘virtual shop’ is one way to stay ahead of the game – helping smaller retailers to compete with the biggest names on the high street. “

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