Prudential Financial Sponsors PGA Tour Professional Loren Roberts

Prudential Financial Sponsors PGA Tour Professional Loren Roberts

NEWARK, N.J., January 14, 2009 - Prudential Financial, Inc. (NYSE:PRU) announced today that it will sponsor Loren Roberts, a professional golfer on the Professional Golf Association (PGA) Tour.

Since joining the PGA in 1980, Roberts has amassed 16 career wins including eight on the PGA Tour and eight on the Champions Tour, three of which were “Majors.” In addition, he has been a member of both the U.S. Ryder Cup and President’s Cup Teams, has placed in the top 10 in two-thirds of his Champions Tour appearances, and was nominated for the 2008 Champions Tour Player of the Year.

Under the agreement that began this month, Roberts will wear Prudential’s logo on his apparel in all event appearances in 2009, starting with the Sony Open, January 15-18 in Hawaii.

“This sponsorship provides our brand - already one of the most recognized in the United States -with a new platform to reach audiences that are important to our investment, insurance and real estate businesses,” said Tom Burke, vice president, Prudential Advertising. “Our association with Loren is a good fit with our brand because both names are known for quality, consistency and reliability over the long term.”

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $602 billion of assets under management as of September 30, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit http://www.news.prudential.com/.

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