PruLife Return of Premium (ROP) Term Now Available in New York State

PruLife Return of Premium (ROP) Term Now Available in New York State

NEWARK, N.J., January 15, 2009 - PruLife Return of Premium (ROP) Term is now available in New York State. Issued by Pruco Life Insurance Company (Pruco Life Insurance Company of New Jersey in NY and NJ) and previously approved in most states (not approved in MN, WA and UT), PruLife ROP Term offers consumers the powerful combination of valuable death benefit protection and the guaranteed return of all premiums paid if the insured lives past the end of the level premium-paying period selected (15, 20 or 30 years). Returned premiums do not include any amount of outstanding loans with interest. Policies lapsed or cancelled before the end of the initial level premium-paying period will result in only a partial return of premium or no return at all.

“People seeking life insurance are often conflicted between the affordability of term coverage and the desire for the cash value feature that permanent policies can offer,” said Jim Avery, president, Individual Life Insurance, The Prudential Insurance Company of America. “The advantage of PruLife ROP Term is that it provides both a death benefit that’s payable while the coverage is inforce and a “living benefit” in the form of a full premium refund if the insured outlives the initial protection period.”

Unlike traditional term insurance policies, PruLife ROP term builds cash value. The cash value, which does not earn interest, is guaranteed to grow and become equal to the premiums paid by the end of the initial level premium-paying period (15, 20 or 30 years).

Should the insured want a permanent life insurance policy, PruLife ROP Term (contract number PLTIR 2006) can be converted during the conversion period. If the individual wishes to retain the policy after the end of the level premium-paying period, premiums are payable to age 95 and increase every year.

Pruco Life Insurance Company, Pruco Life Insurance Company of New Jersey, and The Prudential Insurance Company of America are Prudential Financial companies located in Newark, NJ. Each is responsible for its own financial condition and contractual obligations. All guarantees are based on the claims paying ability of the issuing company. Our policies contain exclusions, limitations, reductions of benefits and terms for keeping them in force. A licensed financial professional can provide costs and complete details.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $602 billion of assets under management as of September 30, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate ser

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