Western Union Says Yes! to the Spirit of Giving

Western Union Says Yes! to the Spirit of Giving

Recent Survey Reveals Consumers’ Great Willingness to Help Those in Need

In a time when people are saying the word “no” more often, Western Union, a global leader in money transfers, is saying yes! A recent survey conducted by Western Union found that approximately one-fifth of consumers say the amount of money they gave to charity in the last six months has decreased; instead, eighty-four (84) percent of consumers are focusing more on helping friends and family.

With the spirit of giving in mind, Western Union recently launched its first-ever comprehensive global brand initiative, entitled yes! Through this new ad campaign, Western Union is calling on consumers to share their stories of giving and to celebrate the times people have said “yes” to helping those around them. Through March 26, for every story submitted to www.wuyeseffect.com, Western Union will donate US$1, up to a total donation of US$50,000, which will be matched by the Western Union Foundation, up to a total donation of US$50,000, to education-focused nonprofit partners Mercy Corps, Room to Read and Academy for Educational Development.

“Western Union is proud to say yes! and provide a positive forum for people to share their inspiring stories,” said Jorge Consuegra, senior vice president U.S. Product Management, Western Union. “Even in these uncertain times, what our survey reveals is that there is a great willingness to help others. Western Union celebrates those acts of kindness and continues to promote and facilitate the spirit of helping one another.”

When asked if people had $100 to give to help someone else today, fifty-seven (57) percent responded they would most likely give it to a friend or relative who is in need of help rather than giving to a national or local charitable organization. “With Western Union, that $100 can reach the recipient quickly using one of the more than 44,000 Agent locations in the U.S.,” said Consuegra.

Western Union also found that while ninety-five (95) percent of people would volunteer time to helping close friends and family members, over three-quarters (78 percent) of consumers would give someone they knew money if they needed help with basic living expenses. Just as consumers are looking to keep the spirit of giving alive, Western Union’s new campaign highlights the power of saying yes!, whether it’s through sharing an inspiring story with others online or transferring money to a loved one 3,000 miles away.

The yes! brand campaign will be translated into 40 languages, and will consist of several marketing elements. There will be print, broadcast and online advertising, as well as new Point-of-Sale materials for more than 334,000 Western Union(R) Agents in 200 countries and territories. Street art, billboards and other out-of-home creative will also be introduced globally.

Western Union assembled prominent creative talent for the campaign, including world-renowned film director Antoine Bardou-Jacquet, celebrated photojournalist Steve McCurry and famed typographer David Carson. Western Union selected these artists because of the humanity in their work and the contemporary fresh face their collaboration brings to the brand. Bardou-Jacquet and McCurry traveled the world to capture the striking images behind the campaign, including stops in Morocco, Singapore, Los Angeles and Cape Town, South Africa.

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