UK: Norwich Union’s Financial Adviser Academy celebrates its first birthday

UK: Norwich Union’s Financial Adviser Academy celebrates its first birthday

Norwich Union, soon to be Aviva, launched its Financial Adviser Academy just over a year ago. Since then, the academy has been a huge success, welcoming over 3,350 members and delivering face-to-face and virtual classroom training to 900 members during revision for the October 2008 and April 2009 exams. It has supported almost 500 members who sat their diploma exam in October 2008, as well as the 600 who plan to sit exams this month.

Feedback from members was overwhelmingly positive with 99% saying that they would probably use the Financial Adviser Academy again. 86% of members said they found the study materials useful and 77% visited the website on a weekly basis and the remainder visiting once a month*.

Steve Gay, director of distribution development at Norwich Union, said: “The Financial Adviser Academy has been a huge success since it was launched just over a year ago and we are delighted with the number of people who have joined us. This response demonstrates the appetite amongst advisers to work towards achieving a recognised higher-level qualification that will ultimately help raise their professional standing.”

The Academy offers a blended package of learning support to help give practising financial advisers the best possible chance of attaining the CII Diploma in Financial Planning.

Norwich Union developed the initiative in partnership with the Chartered Insurance Institute (CII) and in line with both organisations’ proposals to promote the financial advice profession. Membership of a recognised professional body is a pre-requisite of joining The Norwich Union Financial Adviser Academy.

Advisers can visit The Norwich Union Financial Adviser Academy at

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