Bupa International launches new ‘Healthcare Everywhere’ advertising campaign

Bupa International launches new ‘Healthcare Everywhere’ advertising campaign

A new print and online advertising campaign entitled “Healthcare. Everywhere” is being launched by Bupa International, the world’s leading expatriate health insurer. The new campaign will highlight the company’s awarding winning international health insurance cover, specialist health and industry expertise and extensive global medical network for expatriates and their families.

The “Healthcare. Everywhere” strap line reflects Bupa International’s credentials both as a pioneer and market leader of international health insurance. The company has over 400,000 individual and business customers in 190 countries. The new advertising campaign has been created by agency FBH Incite and will appear across selected international media titles.

Each advertisement in the campaign has a different theme and the first three utilise simple imagery to powerful effect, creating impact and recognition for the Bupa brand. The first advertisement establishes the extensive medical support network Bupa offers expatriates around the world. The second - which depicts eight film award style statuettes - positions Bupa International as the award winning market leader; the company has won Health Insurance magazine’s Best International Private Medical Insurance award eight times. The third advertisement emphasises Bupa International’s specialist industry expertise the company specialises in health insurance cover for people working in the marine and oil and gas sectors.

David Grint, Bupa International’s commercial director said: ‘Our health and medical credentials are key to our success. Bupa International has seen unprecedented growth in the last couple of years, as more and more people live and work outside their home country. Healthcare systems can and do vary dramatically from country to country. Our customers know that their medical insurance guarantees that they will receive the highest standard of medical care available and in a healthcare crisis, we will repatriate or evacuate them to the nearest centre of medical excellence.’

Bupa International has a worldwide network of 5,500 hospitals and clinics with 40,000 places of treatment in 200 countries. Its medical centres in Brighton, England and Copenhagen, Denmark, offer expatriates general medical assistance, advice and guidance in more than 38 languages 24-hours a day, 365 days a year.

Niall Blatcher, FBH Incite: ‘We have created an impactful campaign to be instantly recognisable as Bupa International. It has been designed to create awareness and generate response from potential customers, whether they are individuals or employers anywhere in the world.’

Bupa International recently announced the appointments of FBH Incite as its global creative agency and MediaVest as its global online agency. Total Media continues to handle Bupa International’s offline advertising.

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