ACF Car Finance leads way in responsible marketing

ACF Car Finance leads way in responsible marketing

Adaptable ACF Car Finance Ltd has underlined its dedication to responsible lending by implementing an extensive company rebrand.

Based in Chester, the privately owned company recently underwent a massive brand evaluation, resulting in the decision to change the company name from Approved Car Finance Ltd to ACF Car Finance Ltd.

Norman Beaumont, Sales and Marketing Director for ACF Car Finance, reports: “The ‘Treating Customers Fairly’ (TCF) initiative is directly behind this decision and its principles remain at the core of all our of day to day business activities.”

“Our customers can be confident of fair treatment, right through from promotion to after sales service.”

The company, which specialises in providing quality used cars and arranging car finance for 100s of customers every month, has fully adopted the FSA’s TCF principles. Just last week, the Office of Fair Trading (OFT) acknowledged its confidence in ACF Car Finance by granting a Consumer Credit License (CCL) for an indefinite period.

Beaumont added: “We made the decision to rebrand in a bid to eliminate any danger of potential customers misinterpreting what we were providing.”

He added: “Our approach focuses on providing customers with dedicated service which is specific to their requirements and circumstance, and giving clear information before, during and after the point of sale.”

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