Unique Co-operative online TV channel launched

Unique Co-operative online TV channel launched

A unique digital TV channel that offers instant access to video content about The Co-operative and its ethical projects was officially launched today (14 April)

The Co-operative.tv is a global online website that contains many videos and TV programmes which until now were almost impossible for members and other interested parties to access.

The website which is part of the all-encompassing Ethical.tv will host film clips and programmes about various aspects of The Co-operative Group and its campaigns. It will also host the show reel made for the annual Young Film-makers Festival, which is supported by The Co-operative Group.

Ethical.tv has been created by Hand Up Media, the ethical publishing, media and events company that promotes fair trade and ethical lifestyle issues in positive, stylish and empowering ways to consumers. The site is funded through advertising, and sponsorship.

Patrick Allen, Director of Marketing said: ”The amount of interest in The Co-operative since we launched the brand campaign in February has been unprecedented and this groundbreaking initiative is a further demonstration of our leadership position on ethical issues. It will contribute enormously to our increasingly active outreach programme enabling those who want to know more to access a host of information.

“The Co-operative.tv will show our community activity and highlight issues such as Fairtrade. This will be a great resource that I think will be particularly attractive to schools and colleges that wish to study co-operation as part of the curriculum.

“Going forward we will upload other items in order to keep The Co-operative.tv fresh and interesting.”

The channel can be accessed at www.co-operative.tv

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